The Track
A Section Blog
Build, Buy, or Wait: The Leader’s Guide to AI Adoption
How to make your competitors look bad without even mentioning them
Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.
How should your business use generative AI?
Learn how to implement generative AI at your business, depending on your customer readiness, stakeholder buy-in, and data access.
How Squishmallows became the top-selling toy of 2022
What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.
But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”
In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).
Build, Buy, or Wait: The Leader’s Guide to AI Adoption
Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.
EY's Global Head of AI: Don’t rush to prove AI ROI
If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.
