The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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March 3, 2023

How to know if NFTs are right for your business

Pop quiz. When you hear the word NFT, do you think:

💪 I know exactly what an NFT is and how to use it for my business

🤔 I think I understand what NFTs are, but I have no clue if they’re relevant to me

🤢 Argh! I should know what NFTs are, but thinking about them makes my head hurt

If you answered the latter two options, you’re not alone. Don’t worry – we sat down with NYU Stern Professor Sabrina Howell to simplify it for you.

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Greg Shove
Section Staff
7 min
For students
NFTs
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March 3, 2023

Self-assessment: Does your team trust you?

I’m sure you’ve had a manager you didn’t trust. 

Maybe that manager said she valued your time – but then canceled your 1:1 at the last minute because she just had to run out and get a smoothie. 

Maybe he called you out in front of the team for a mistake he made. (Truly an unforgivable offense). 

Whatever it was, you know that once trust is lost, it’s hard to get back...

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Greg Shove
Section Staff
5 mins
For students
Management
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February 21, 2025

Build, Buy, or Wait: The Leader’s Guide to AI Adoption

Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.

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Greg Shove
Edmundo Ortega
5 mins
For companies
AI
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February 13, 2025

EY's Global Head of AI: Don’t rush to prove AI ROI

If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.

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Greg Shove
Section Staff
4 mins
For companies
AI

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