The Track
A Section Blog

Yes, you will lose your job to AI

Why we rebranded (with a minimal amount of yogababble)
Let's skip the glossy merch shots and talk about the actual process of rebranding your company.

The financial statement every leader should understand (and how to analyze it)
Analyzing financials doesn't have to be scary. We break down the P&L statement in an easy-to-grasp guide you'll want to bookmark.

How to build a scorecard to evaluate your well-being
New year, new you? Use Pedro Zuloaga's scorecard to evaluate your life and set measurable goals for improvement in 2023.

5 steps to grow customer lifetime customer value
Your customer relationship ending after the first transaction is similar to a romantic relationship ending after the first date: not good.

The science-based secret to being more productive at work
Have you ever sat in a 9 a.m. meeting with your team and wondered why one person is jacked up on coffee and firing off ideas, and another person looks like they just woke up from a 100-year sleep?
You might think, “Well, the first person is just more productive. They’re good at their job, whereas Steve is a useless lump. Duh.”
But actually, it’s not that simple. These two people probably have different chronotypes – meaning they’re inclined to sleep, work, and recover at different times.

How to know if NFTs are right for your business
Pop quiz. When you hear the word NFT, do you think:
💪 I know exactly what an NFT is and how to use it for my business
🤔 I think I understand what NFTs are, but I have no clue if they’re relevant to me
🤢 Argh! I should know what NFTs are, but thinking about them makes my head hurt
If you answered the latter two options, you’re not alone. Don’t worry – we sat down with NYU Stern Professor Sabrina Howell to simplify it for you.

Is Deep Research worth $200 a month?
With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.

AI is good enough, the humans need help
Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.