The Track

A Section Blog

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July 27, 2022

Having morale issues? Try telling better stories

Unhappy workers have usually lost faith in their leadership's story. Here's how to tell a better one.

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Greg Shove
Section Staff
3 mins
For students
storytelling
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June 28, 2022

What is Web3 (and why should I care)?

Everything you need to know to talk about Web3 at your next cocktail hour.

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Greg Shove
Section Staff
5 mins
For students
Web3
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June 23, 2022

Free trial vs. freemium: Which product-led growth tactic is right for you? ‍

Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).

In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.

Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.

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Greg Shove
Section Staff
7 mins
For students
Product
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June 15, 2022

3 steps to uncover your real competitors (hint: they may not be who you think)

April Dunford is a product positioning expert who helps executives zero in on the real competitive alternatives to their product.

In this post, we’ll share some of her tips.

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Greg Shove
Section Staff
3 mins
For students
Product positioning
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January 28, 2025

ChatGPT Canvas: OpenAI's Trojan Horse for Enterprise Domination

If you missed the launch of ChatGPT's Canvas feature, don’t be surprised – its launch didn't generate the usual hype. But Canvas offers an interesting glimpse into the future of OpenAI's strategic direction.

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Greg Shove
Chase Ballard
4 mins
For students
AI
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November 21, 2024

How I use AI to help my boss prepare for board meetings

We’re not shy about sharing our favorite AI use case: Leveraging it as a thought partner. But not all LLMs are created equally – so Section’s Chief of Staff to the COO, Ana, is sharing how they rank as thought partners for one of her most strategic use cases: Preparing the quarterly board deck.

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Greg Shove
Ana Silva
5 mins
For students
AI
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April 4, 2025

Is Deep Research worth $200 a month?

With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.

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Greg Shove
Chase Ballard
6 mins
For companies
AI
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March 29, 2025

AI is good enough, the humans need help

Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.

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Greg Shove
Greg Shove, CEO
7 mins
For companies
AI

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