Launch Your Solopreneur Business Bootcamp
$1,495for the full program + solopreneur credential
Discount for alumni and existing members
Under consideration for 2024
Turn your expertise into an income in three months
Here’s a secret: You can make more money and set your own schedule by selling your services directly to clients, if you have the right business plan.
In three months, we’ll help you stand up a solopreneur business built for 2023 – from positioning your expertise correctly to using the right marketing channels for your audience.
You'll walk away with:
A rock-solid plan to establish your business
The tools and skills to build an attractive website
A network of potential partners and clients
You’ll learn to avoid common mistakes like:
Setting your rates randomly (and often too low)
Putting up a crappy website that turns customers off
Taking on too much debt before you have a client base
Join us for an exhilarating three months, and walk away with a plan you can use immediately
What you'll learn
Module 1: Size your addressable market
How big is the market for your expertise, and do you need to broaden your appeal or go more niche? Learn to size your TAM so you can make accurate forecasts for growth.
Module 2: Position and productize your expertise
What makes you “obviously awesome” to the right audience? We’ll teach you to pinpoint your unique value and make it a must-have for your buyer.
Module 3: Create your target customer persona
Don’t try to sell to everyone. Learn to create your ideal customer persona, so that you can market to the channels where they spend time.
Module 4: Build a business model, including funding needs
How much will it cost to run your business, how much can you expect to make, and do you need a funding source? Learn to build a rock-solid business model to set yourself up for success.
Module 5: Build a go-to-market plan and pricing structure
Two common mistakes: setting prices too low, and failing to market effectively. We’ll teach you to build a go-to-market plan that captures the right customers at the right price.
Module 6: Write a compelling sales story to capture new business
Learn the seven steps to writing a great sales story, which you’ll use on your website, in meetings, and in marketing copy to attract clients.
Module 7: Map your 30-60-90 day implementation plan
We won’t let you leave without a clear plan for what to do next. Map a three-month course for your business using Notion AI, and get feedback from experts who have been there.
Module 8: Stand up a website to capture leads using AI
Your website makes the first impression, so make it a strong one. We’ll teach you to create a cheap and scrappy website that converts visitors to clients using tools like copy.ai.
Who it’s perfect for
Senior marketers, strategists, coders, designers, and other experts
who want to start a services business, consultancy, or agency
Creative, technical or strategic professionals
who want to be their own boss
Who it’s not for
People with an existing services business
(check out our Grow Your Small Business Bootcamp for that)
People who want to build a small business that isn’t...
a services, consulting, or agency model
Example use cases
“I’ve been at my media agency for 10 years, but I want to do something new. Should I start my own agency?”
“I’m a fractional CFO for small businesses, and I’d love to start consulting on how to set up finance teams and systems.”
“I’ve done some freelance copywriting on the side, but I want to turn it into a full-time paycheck. How do I get started?”
Join the waitlist
