Marketing
Mini-MBA
featuring Scott Galloway and other marketing leaders
Become a modern marketing leader in
eight weeks
Marketing in 2024 is a whole new world. Ad prices have soared, TikTok has 1 billion active users, and ChatGPT is building websites and writing blog posts.
To lead a marketing team in the next 10 years, you need to adapt fast. We’ll teach you to understand the modern drivers of business growth – and how to pull each lever to influence your business goals.
You'll walk away with:
Mastery of the modern marketing landscape
A strategic recommendation for your own business
A network of potential partners and clients
You’ll learn to avoid common mistakes like:
Throwing your money away on ads that aren’t working
Investing in every channel rather than optimizing those that work
Shying away from new technology because it’s scary
Join us for an exhilarating eight weeks, and walk away with a plan you can use immediately
8-week curriculum
WEEK 1: GOAL SETTING & INTRODUCTIONS
Set your intention for the program, and meet your assigned 10-person cohort within the larger 100-student community.
WEEK 2: BRAND
Learn to craft a memorable brand identity with NYU Stern professor Scott Galloway.
+ 1-hour live lecture on current marketing trend
WEEK 3: POSITIONING
Articulate what makes your product “obviously awesome” with positioning expert April Dunford.
+ 1-hour live lecture on current marketing trend
WEEK 4: GROWTH OR RETENTION
Your choice: Learn to prioritize the right growth levers with former Slack VP Holly Chen OR identify holes in your customer journey to drive retention with Robbie Kellman Baxter.
+ 1-hour live lecture on current marketing trend
WEEK 5: ANALYTICS
Build a strong attribution model with Axios VP of Marketing and Growth Mia Vallo.
+ 1-hour live lecture on current marketing trend
WEEK 6: Proving BUsiness Value
Demonstrate the financial pay-off of your marketing initiatives with former Meta head of global marketing Nicole Alexander.
+ 1-hour live lecture on current marketing trend
WEEK 7: AI FOR MARKETERS
Build AI into your marketing workflows with Tim Sharp, founder and principal at GEN8.
+ 1-hour live lecture on current marketing trend
WEEK 8: FINAL PROJECT
Put your learnings together in your final project: a business case for a marketing initiative that you can use at work immediately.
MINI-MBA GRADUATION
Turn in your final project, and earn your Marketing Mini-MBA badge and certificate.
More details on the Marketing Mini-MBA schedule will be shared closer to the start of the program. With questions, please email help@sectionschool.com.
Who it’s perfect for
Marketers w/ at least 5 years of experience
who want to move into a leadership position
LEADERS OR CONSULTANTS WITH
interest in marketing
who want to broaden their skillset and work more closely with marketing
Who it’s not for
CMOs
and other highly experienced marketing leaders
Marketers with less than five years of experience
Still have questions?
There are no prerequisites, but to get the most value from the course, we recommend that you have around five years of marketing experience.
We plan to run the Marketing Mini-MBA twice a year.
A combination: Every week, you will get pre-recorded video lessons on the topic of the week, as well as a weekly live session on a hot topic in marketing today. You will also get one live Q&A with Scott Galloway.
Yes. There will be career coaching available to participants.
If you have taken many of the courses in Section’s marketing stack (i.e., Brand Strategy, Positioning, Growth Marketing, Retention Strategy, and Proving Business Value), we recommend you sit this one out. However, the Marketing Mini-MBA will also include weekly live sessions on modern marketing trends like AI, new social channels, and more, plus dedicated time with Scott Galloway and a dedicated project – so members can definitely get a huge amount of value from it.
We estimate 3-5 hours per week, with 1 hour being a scheduled, live session and 4 hours being solo work.
Yes. You will be placed in a cohort of 100 ambitious marketers, then further divided into smaller cohorts of 10 based on similar backgrounds, industries, and roles. You will have lots of opportunity to discuss and workshop your ideas with people who share your challenges.
You will leave the Mini-MBA with a holistic understanding of the modern marketing mix and the levers you can pull to drive growth at your organization. You’ll also put together a marketing initiative for your team that you can implement right away at work.
