Marketing Acquisition Strategy
With
Holly Chen
Available on demand
3-hour workshop plus unlimited classes $83 per month (billed annually)
Put your money where your customers are
If your business is losing money on paid ads, you’re not alone. Personal privacy, competition, and astronomical ad prices are making it harder and harder to see positive ROI from ads. We’ll teach you to use the right channels and the best creatives to grow your business sustainably.
Who it’s perfect for
Marketers
who work with paid advertising for acquisition
CMOs
who are frustrated with the lack of success of paid advertising channels
What you'll learn
Drive growth across four key areas
Holly’s revised “four Ps” – product, public, paid, and platform – will help you focus your marketing efforts on the areas that drive acquisition.
Choose the right paid growth channels
Paid advertising is getting harder and more expensive than ever. Holly will teach you to select the right paid channels based on your goal, platform, audience, and growth model.
Measure the success of your paid channels
Don’t keep throwing away money on ads that aren’t converting. Holly will teach you to identify the right metrics and develop an action plan you can use right away.
Sample course case study
Meet your professor
Holly Chen
Holly Chen has led digital marketing practices at Google and Slack (ever heard of them?). At Google, she oversaw all Google B2B websites, including Adwords and Analytics. At Slack, she led global digital marketing and played a large role in the company’s self-serve growth model.
Meet your professor
The sprint experience
Sprints are condensed, immediately applicable 1-2 week online courses taught by business leaders and business school professors.
Learn the strategies driving successful businesses
Get behind-the-scenes insights from a top business leader
Workshop, discuss, and debate with your peers
Complete a project to apply your learnings to your work
The workshop experience
Workshops are 1-3 hour courses that go deep on a specific skill without a significant time commitment.
Master a strategic skill in just a few hours
Learn live from a top business leader or professor
Practice and apply your skill in a group
Sprint calendar
Section courses are built around the tight schedules of busy, full-time professionals.
Sun
Mon
Tues
Weds
Thurs - Pre Sprint
Meet your TA and cohort
Fri - Pre Sprint
Watch a welcome video from your professor
Sat - Pre Sprint
Sun - Sprint week
Mon - Sprint week
Watch your day 1 lesson content
Tues - Sprint week
Watch your day 2 lesson content
Weds - Sprint week
Thurs - Sprint week
Attend a project workshop hosted by your TA
Fri - Sprint week
Sat - Sprint week
Sun - Post Sprint
Mon - Post Sprint
Submit your project
*sample 1-week sprint calendar
Sprint calendar
Section courses are built around the tight schedules of busy, full-time professionals.
Sun
Mon
Tues
Weds
Thurs - Pre Sprint
Meet your TA and cohort
Fri - Pre Sprint
Watch a welcome video from your professor
Sat - Pre Sprint
Sun - Week 1
Mon - Week 1
Watch your day 1 lesson content
Tues - Week 1
Weds - Week 1
Watch your day 2 lesson content
Thurs - Week 1
Fri - Week 1
Watch your day 3 lesson content
Sat - Week 1
Sun - Week 2
Mon - Week 2
Watch your day 4 lesson content
Tues - Week 2
Weds - Week 2
Livestream
Thurs - Week 2
Attend the guided project workshop
Fri - Week 2
Sat - Week 2
Sun - Post Sprint
Mon - Post Sprint
Submit your project
*sample 2-week sprint calendar
What you'll leave with
Badge to share with your network (and future boss)
A project or framework you can apply to your work
Progress toward a Section certificate
What you'll leave with
Badge to share with your network (and future boss)
A project or framework you can apply to your work
Network of diverse professionals to support you
Marketing Acquisition Strategy
What students say
“Super exciting to complete this with the Section team – an amazing course.”
- Stephanie Marx, Meyer US
“Thanks to Holly Chen for your insights and tips on making better growth decisions.”
- Jose Antonio Herrezuelo, Encentrica Digital Lab
Unboring business education you can use immediately
No bad PowerPoints, cheesy ukulele music, mandatory quizzes to prove you were watching, smart-but-super-boring professors, or un-diverse panels. Ever.
Still have questions?
We sure do. Head on over to our scholarships page to learn more and to apply for a scholarship.
We can’t guarantee your company will reimburse you, but nearly half of our alumni have reported successful reimbursements. Check out our tips on reimbursement for some positioning ideas and a sample email you can use.
Yes! Upon submission, simply flag it as confidential, and we will not share your project beyond the Section team.
Visit our help center and we’ll take care of you!
Not in the traditional sense. We provide exercises and facilitate community interaction, and you don’t have to participate — but we hope you will, as it really brings the materials to life. You’re also not obligated to complete the final project unless you’d like to qualify for a certificate.
Yes, live learning with group works for some, but if you’d like to learn on your own schedule, you have the option to watch all course videos on-demand and submit your project when you’re ready.
We design our courses for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: for sprints, some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 1-2 week period. Our half-day workshops are a great deep dive into content, in a shorter window.
You don’t! We record every live session with our professors and make it available for you to replay, at your convenience.
Yes, you can cancel your membership at any time and you will continue to have access to your account until the end of your subscription period. Have more questions? Visit our help center to get in touch.
Every student who completes their course receives a certificate of completion. Completing the course means watching all course content and completing the final project. You can print out the certificate or add it to your LinkedIn profile — and feel free to tag @Section on LinkedIn or @section_school on Twitter when you share it.
At Section, we believe in continuous learning, so with every course you get complimentary access to live lectures with business thought leaders and a professional network to help you accelerate your growth. Not for you? You can cancel the membership at any time.
Yep – you’ll walk away from each program with a badge for each course and a certificate for the program as a whole.
When you complete your Section program, you earn a branded certificate to share on LinkedIn and an optional, designed portfolio of work to show future employers.
We recommend taking one program at a time so you can focus your thinking – but if you’re an overachiever, yes, you can take them simultaneously!
