Innovate with AI Mini-MBA
$2,499
Full program + innovating with AI credential
Discount for Section members
Dates coming soon
Launch an innovation project in 8 weeks
Are you facing a business challenge or opportunity, but don’t know where to start? Learn how to use AI as your innovation partner to evaluate, explore, and propose new innovations in your organization.
In this hands-on, intensive 8-week bootcamp, you’ll use the Lean LaunchPad method, one of the most popular programs at Berkeley and Stanford, to test and build an innovative solution for your company, leveraging AI at every point along the way. In addition, you’ll talk to real customers, run experiments, get feedback, and quickly iterate your idea. You’ll leave with a pitch deck for your stakeholders that outlines your business case and MVP.
What you'll learn
WEEK 1: MAP OUT YOUR BUSINESS MODEL
Start with the foundation. You’ll map out the key areas of your idea and identify areas for testing. Use your AI thought partner to brainstorm, refine, and prioritize ideas based on market data.
wEEK 2: ARTICULATE YOUR VALUE PROPOSITION
Value proposition is where you bring your idea to life for your internal customers. What value are you giving them?
WEEK 3: GET TO KNOW YOUR CUSTOMER SEGMENTS
Get out there and talk to your customers so you can better understand their needs, behaviors, and pain points. That way you’ll build something they actually need. Use your AI thought partner to conduct market research across industry reports, competitive landscapes, and customer feedback.
WEEK 4: EXPLORE DISTRIBUTION CHANNELS
Your idea only works if you have a way to effectively deliver it to your customers. What are the best ways to reach your customers given their preferences, and your company’s norms and structure.
WEEK 5: BUILD MEANINGFUL CUSTOMER RELATIONSHIPS
Strong relationships mean lifelong customers. You’ll develop strategies for building long-term relationships to increase engagement and loyalty.
WEEK 6: OUTLINE COSTS AND OPERATING PLAN
What’s the operating reality of your idea? Here you’ll figure out the cost side of the equation so you can realistically bring your idea to life. Use your AI thought partner to identify different elements of operational costs.
WEEK 7: OUTLINE REVENUE MODEL
How will your idea generate revenue? You’ll explore different models to figure out what's best for your idea. Use your AI thought partner to explore different revenue stream options.
WEEK 8: PROJECT WEEK: CREATE YOUR PITCH DECK
Time for prime time. You’ll compile your learnings, business case, and MVP into a pitch deck for your internal stakeholders.
Who it’s perfect for
LEADERS
Strategy, innovation, or digital leaders tasked with identifying innovative solutions in their organization
PRODUCT MANAGERS
Product professionals exploring a new product or new product feature
DEPARTMENT HEADS
Functional managers and above who have an internal innovation idea
Who it’s not for
ENTREPRENEURS
Entrepreneurs seeking to start a new business — this course will be tuned for internal innovation and intrapreneurship
TIME STRAPPED LEARNERS
Anyone who isn’t committed or doesn’t have the time to talking to real customers through live interviews to inform their idea
What students say about our AI courses
Have questions?
We've designed the Mini-MBA to take about 3-5 hours per week. This will include a weekly live lecture, which you will also get access to on demand.
You do not need AI experience to get value out of this course.
Yes! This program is not available in the Section membership.
You will leave with a proposal for an innovative idea to pitch to your boss or stakeholders.
Yes - if you complete the program and submit your final project, you will receive an Innovating with AI Mini-MBA certification to share on your resume and LinkedIn.
