Whether you’re the investor or the investee, the six-step Risk-Reward Framework can put you on the right path.

‍

ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?

Airbnb changed the way we travel without purchasing any hotels. Uber made it easier to get around without amassing their own fleet. And DoorDash took care of breakfast without cracking a single egg.

The common thread between these companies is that they’re platform businesses. Rather than selling products directly, they’re providing a platform that conveniently connects sellers and buyers.

How do you follow in their footsteps? Here are four steps that can help you build a platform of your own.

Let's skip the glossy merch shots and talk about the actual process of rebranding your company.