The Track
A Section Blog

Is Deep Research worth $200 a month?

The 2024 AI advancements that changed everything
Our Lead AI Consultant, Chase Ballard is walking through the AI advancements that changed everything in 2024 – and what that means for you in 2025.

2024 Wrapped: Our top 3 insights from a year of covering AI use cases
We added over 30,000 subscribers to our AI Strategy Brief community in 2024. We also spoke with more than 50 experts about how they’re getting value from AI. So this week, we analyzed the data from our 50+ posts this year to see what resonated most with you.

How AI is shaping Section in 2025
There’s 0 doubt that the lid blew off AI in 2024. So what do we do with all these new capabilities? Our CEO, Greg Shove, is giving you his man-on-the-ground take of where companies are at now, and how that’s shaped our 2025 roadmap.

Why shadow AI is probably happening in your company
We surveyed over 5,000 knowledge workers in the second half of 2024 on AI knowledge, skill, and usage. One of the most troubling takeaways: AI use is happening, whether your company sanctions it or not, and the implications are huge.
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Why we’re opening up unlimited access to sprints
I was talking recently with a Section4 student, and I let him know that we would soon be giving members access to all our sprints for $995, about 1% the annual tuition of an MBA.
“That’s incredible,” he said. “I’m so excited – my mind is blown.”
Then he paused.
“Why are you doing that?”, which is a polite way of asking “What’s the catch?”
There isn’t one. And here’s the answer as to why.

Will your big idea work? 3 ways to manage risk
Building a new product is nerve-racking, especially if you’re taking a shot at something that’s never been tried before.
Will it end up being a YouTube or a Quibi? An iPod or a Zune? If it fails, will you ever be able to bounce back?
Luckily, you can build confidence by reducing risk. That’s where product experimentation comes in.

Is Deep Research worth $200 a month?
With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.

AI is good enough, the humans need help
Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.