The Track

A Section Blog

hero image for blog post
October 24, 2022

How to find your brand's purpose

Developing a brand purpose is a fundamental step for any company. Justin Lee shares how he uses the Section frameworks to uncover why his business exists.

Read The Article
Greg Shove
Justin Lee
For students
brand strategy
hero image for blog post
October 22, 2022

5 steps to solve the tough problem in front of you

The ability to solve tough problems isn’t an innate talent or a magic act – it’s a process. Learn a step-by-step framework to break down problems and solve them in a data-driven way.

Read The Article
Greg Shove
2 mins
For students
hero image for blog post
September 28, 2022

4 data-driven tricks to win your customers’ hearts‍

For consistent sales, you need a long-term relationship. According to Google’s Neil Hoyne, It starts with a better conversation — and smarter questions.

Read The Article
Greg Shove
Section Staff
5 mins
For students
Customers
hero image for blog post
September 27, 2022

The 10 essential business skills every person (or team) needs‍

I’m sure we’ve all had this thought over the course of our career: “I wish somebody could give me a playbook on how to be great at my job.”

Well, we’re here to tell you that being a great strategist isn’t a natural talent or a magic trick. It’s a list of critical skills that, when mastered, make you indispensable.

Read The Article
Greg Shove
Section Staff
10 mins
For students
strategy
hero image for blog post
March 3, 2023

7 steps to writing a powerful sales pitch

In life, great stories can have a profound impact. Hence why you (we) wept like a baby at the end of Titanic.

But great stories don’t just belong on the big screen. Their power belongs in the business world too. The key to a sales pitch that wins clients, gets business, and drives results? You guessed it. Storytelling. 

In this post, we’re going to walk you through positioning master April Dunford’s sales story framework. This is the narrative that helps you easily communicate the unique value of your product to customers.

Read The Article
Greg Shove
Section Staff
8 mins
For students
hero image for blog post
July 5, 2023

5 questions every great manager asks their team

Stop asking, "When will I get this by?" and start asking the five questions that matter for coaching great teams.

Read The Article
Greg Shove
Section Staff
5 mins
For students
Management
hero image for blog post
November 8, 2024

Why most organizations aren’t ready to deploy AI

In September, we re-ran our AI Proficiency Survey to over 5,000 knowledge workers across the US, UK, and Canada. Our biggest takeaway: The knowledge workforce is vastly unprepared for an AI-augmented future.

Read The Article
Greg Shove
Section Staff
4 mins
For companies
AI
hero image for blog post
October 29, 2024

How the Royal Family’s AI-powered mental health agent overcame privacy concerns

Most orgs feel unready for the challenges that Gen AI brings to risk management. Yet many AI applications will have to navigate the line between user value and user privacy. So we sat down with specialist, Brian Kolodny, to understand how he traversed matters of privacy when building a mental health bot for the Royal Family’s foundation.

Read The Article
Greg Shove
Section Staff
4 mins
For companies
AI

Start learning for free

• Dive into our most popular sprints
• Watch top case studies and live lectures
• RSVP to upcoming events

Section logo pop up