The Track

A Section Blog

hero image for blog post
March 31, 2023

Can ChatGPT write a positioning strategy?

ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?

Read The Article
Greg Shove
Section Staff
10 mins
For students
Product positioning
hero image for blog post
March 20, 2023

Want to build the next Airbnb? 4 steps to get started

Airbnb changed the way we travel without purchasing any hotels. Uber made it easier to get around without amassing their own fleet. And DoorDash took care of breakfast without cracking a single egg.

The common thread between these companies is that they’re platform businesses. Rather than selling products directly, they’re providing a platform that conveniently connects sellers and buyers.

How do you follow in their footsteps? Here are four steps that can help you build a platform of your own.

Read The Article
Greg Shove
Section Staff
5 mins
For companies
platform
hero image for blog post
March 9, 2023

Why we rebranded (with a minimal amount of yogababble)

Let's skip the glossy merch shots and talk about the actual process of rebranding your company.

Read The Article
Greg Shove
Section Staff
3 mins
For students
hero image for blog post
February 21, 2023

The financial statement every leader should understand (and how to analyze it)‍

Analyzing financials doesn't have to be scary. We break down the P&L statement in an easy-to-grasp guide you'll want to bookmark.

Read The Article
Greg Shove
Section Staff
2 mins
For students
hero image for blog post
July 19, 2024

Why we’re rebuilding education with AI

Business education has two fundamental problems. Our CEO Greg is sharing how AI can solve both of them and bring about truly career-changing education.

Read The Article
Greg Shove
Greg Shove, CEO
7 mins
For students
AI
hero image for blog post
July 13, 2024

5 custom GPTs to get the job

AI expert Ashley Gross has a custom GPT for everything – including pitching herself to jobs, winning consulting gigs, building a portfolio, and more. Here's what they do and how she builds them.

Read The Article
Greg Shove
Section Staff
5 mins
For students
AI
hero image for blog post
November 8, 2024

Why most organizations aren’t ready to deploy AI

In September, we re-ran our AI Proficiency Survey to over 5,000 knowledge workers across the US, UK, and Canada. Our biggest takeaway: The knowledge workforce is vastly unprepared for an AI-augmented future.

Read The Article
Greg Shove
Section Staff
4 mins
For companies
AI
hero image for blog post
October 29, 2024

How the Royal Family’s AI-powered mental health agent overcame privacy concerns

Most orgs feel unready for the challenges that Gen AI brings to risk management. Yet many AI applications will have to navigate the line between user value and user privacy. So we sat down with specialist, Brian Kolodny, to understand how he traversed matters of privacy when building a mental health bot for the Royal Family’s foundation.

Read The Article
Greg Shove
Section Staff
4 mins
For companies
AI

Start learning for free

• Dive into our most popular sprints
• Watch top case studies and live lectures
• RSVP to upcoming events

Section logo pop up