The Track

A Section Blog

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March 31, 2023

Can ChatGPT write a positioning strategy?

ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?

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Greg Shove
Section Staff
10 mins
For students
Product positioning
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March 20, 2023

Want to build the next Airbnb? 4 steps to get started

Airbnb changed the way we travel without purchasing any hotels. Uber made it easier to get around without amassing their own fleet. And DoorDash took care of breakfast without cracking a single egg.

The common thread between these companies is that they’re platform businesses. Rather than selling products directly, they’re providing a platform that conveniently connects sellers and buyers.

How do you follow in their footsteps? Here are four steps that can help you build a platform of your own.

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Greg Shove
Section Staff
5 mins
For companies
platform
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March 9, 2023

Why we rebranded (with a minimal amount of yogababble)

Let's skip the glossy merch shots and talk about the actual process of rebranding your company.

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Greg Shove
Section Staff
3 mins
For students
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February 21, 2023

The financial statement every leader should understand (and how to analyze it)‍

Analyzing financials doesn't have to be scary. We break down the P&L statement in an easy-to-grasp guide you'll want to bookmark.

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Greg Shove
Section Staff
2 mins
For students
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September 21, 2024

ChatGPT o1: What’s cool, what’s hype, and what happens next

OpenAI just changed the LLM game with the release of ChatGPT o1. Here's what it means when it says it's "thinking", how to prompt it, and what this all means for the future.

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Greg Shove
Chase Ballard
8 mins
For students
AI
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September 9, 2024

The most AI Proficient industries in 2024

A rundown of the industries that are leading the AI charge – and what sets them apart – and which are lagging behind.

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Greg Shove
Section Staff
5 mins
For students
AI
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October 25, 2024

Our Guide to Building Enterprise AI Applications

Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.

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Greg Shove
Section Staff
5 mins
For companies
AI
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August 16, 2024

How an AI expert built agents for Toyota and Universal Theme Parks

Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.

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Greg Shove
Section Staff
9 mins
For companies
AI

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