The Track

A Section Blog

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Artificial intelligence
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February 2, 2024

8 secrets to great AI prompting

Learn how to write a prompt for ChatGPT that gets a great result.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI prompting
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Read The Article
Greg Shove
Greg Shove, CEO
2 mins
For students
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January 23, 2024

Joining the AI class should be your top priority

The workforce is dividing into two sides. Master AI now to make sure you're on the right side.

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Greg Shove
Greg Shove, CEO
5 mins
For students
AI strategy
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June 7, 2023

How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

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Greg Shove
Section Staff
4 mins
For students
positioning
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June 7, 2023

How did Twitter's blue check mark go from status symbol to total embarrassment?

In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.

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Greg Shove
Section Staff
5 mins
For students
Twitter
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October 25, 2024

Our Guide to Building Enterprise AI Applications

Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.

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Greg Shove
Section Staff
5 mins
For companies
AI
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August 16, 2024

How an AI expert built agents for Toyota and Universal Theme Parks

Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.

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Greg Shove
Section Staff
9 mins
For companies
AI

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