The Track

A Section Blog

hero image for blog post
August 15, 2023

How to appoint (or become) your company's next chief of AI

Your business needs a chief of AI. Here's everything you need to know about how to appoint one, including a job description.

Read The Article
Greg Shove
Greg Shove, CEO
5 mins
For companies
AI strategy
hero image for blog post
July 25, 2023

Why is Twitter rebranding to X?

Elon Musk announced that Twitter will rebrand to X. Yes, just X. We take a deep dive into the reasoning behind his decision, and what it signals for the company's future.

Read The Article
Greg Shove
Section Staff
5 mins
For students
Scott Galloway
hero image for blog post
July 13, 2023

How Squishmallows became the top-selling toy of 2022

What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.

But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”

In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).

Read The Article
Greg Shove
Section Staff
2 mins
For students
marketing strategy
hero image for blog post
July 13, 2023

How should your business use generative AI?

Learn how to implement generative AI at your business, depending on your customer readiness, stakeholder buy-in, and data access.

Read The Article
Greg Shove
Greg Shove, CEO
5 mins
For students
generative AI
hero image for blog post
December 20, 2023

Quiz: How should your business be using AI?

You know your business should be using AI in some way. But does that mean using it to generate a few headline ideas, or introducing a whole new AI product? The answer depends on the state of your business.

Take our quiz to determine how to best use AI for your unique needs.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI
hero image for blog post
December 19, 2023

What you actually need to know about how AI works

Right now, AI chatbots seem like magic, and that’s dangerous. It makes it easy to overestimate their abilities. You don’t need to know every technical detail of how AI works – but you do need to know enough to understand its limitations. 

Dive into what you really need to know about how AI works.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
7 mins
For students
AI
hero image for blog post
July 3, 2024

Google Gemini vs. Microsoft Copilot: Which is right for your business?

Gemini for Google Workspace and Copilot for Microsoft 365 both promise to enhance productivity. But which one gives you the most bang for your buck?

Read The Article
Greg Shove
Chase Ballard
7 mins
For companies
AI
hero image for blog post
June 28, 2024

Copilot for Microsoft 365: What You Need to Know

Microsoft Copilot is the LLM of choice for 23% of companies, so how good are the new features of Copilot for Microsoft 365? Our AI expert's review.

Read The Article
Greg Shove
Chase Ballard
6 mins
For companies
AI

Start learning for free

• Dive into our most popular sprints
• Watch top case studies and live lectures
• RSVP to upcoming events

Section logo pop up