The Track

A Section Blog

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March 31, 2023

Can ChatGPT write a positioning strategy?

ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?

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Greg Shove
Section Staff
10 mins
For students
Product positioning
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March 20, 2023

Want to build the next Airbnb? 4 steps to get started

Airbnb changed the way we travel without purchasing any hotels. Uber made it easier to get around without amassing their own fleet. And DoorDash took care of breakfast without cracking a single egg.

The common thread between these companies is that they’re platform businesses. Rather than selling products directly, they’re providing a platform that conveniently connects sellers and buyers.

How do you follow in their footsteps? Here are four steps that can help you build a platform of your own.

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Greg Shove
Section Staff
5 mins
For companies
platform
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March 9, 2023

Why we rebranded (with a minimal amount of yogababble)

Let's skip the glossy merch shots and talk about the actual process of rebranding your company.

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Greg Shove
Section Staff
3 mins
For students
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February 21, 2023

The financial statement every leader should understand (and how to analyze it)‍

Analyzing financials doesn't have to be scary. We break down the P&L statement in an easy-to-grasp guide you'll want to bookmark.

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Greg Shove
Section Staff
2 mins
For students
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June 27, 2024

Exploring AI in Marketing Examples

The marketing applications for AI seem limitless - but let's breakdown a few standout examples.

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Greg Shove
Section Staff
7 mins
For students
AI
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June 18, 2024

Meet the professor: Ashley Gross from Get Promoted With AI

Meet one of Section's favorite professors: The Prompt Community's Ashley Gross. Every lecture she gives gets glowing reviews – here's why.

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Greg Shove
Section Staff
6 mins
For students
AI
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March 29, 2024

Pi had a million users. So why did Inflection just implode (and take Pi with it)?

Microsoft just cannibalized a company it was a lead investor in and took its chatbot down with it. Here's what that means for other AI startups.

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Greg Shove
Greg Shove, CEO
7 mins
For companies
AI
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March 15, 2024

3 drills to teach your team AI, using AI

L&D might be dragging their feet on training your team on AI (we’ve seen it firsthand). So, use AI itself as your team coach.

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Greg Shove
Section Staff
8 mins
For companies
AI

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