The Track

A Section Blog

hero image for blog post
March 31, 2023

Can ChatGPT write a positioning strategy?

ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?

Read The Article
Greg Shove
Section Staff
10 mins
For students
Product positioning
hero image for blog post
March 20, 2023

Want to build the next Airbnb? 4 steps to get started

Airbnb changed the way we travel without purchasing any hotels. Uber made it easier to get around without amassing their own fleet. And DoorDash took care of breakfast without cracking a single egg.

The common thread between these companies is that they’re platform businesses. Rather than selling products directly, they’re providing a platform that conveniently connects sellers and buyers.

How do you follow in their footsteps? Here are four steps that can help you build a platform of your own.

Read The Article
Greg Shove
Section Staff
5 mins
For companies
platform
hero image for blog post
March 9, 2023

Why we rebranded (with a minimal amount of yogababble)

Let's skip the glossy merch shots and talk about the actual process of rebranding your company.

Read The Article
Greg Shove
Section Staff
3 mins
For students
hero image for blog post
February 21, 2023

The financial statement every leader should understand (and how to analyze it)‍

Analyzing financials doesn't have to be scary. We break down the P&L statement in an easy-to-grasp guide you'll want to bookmark.

Read The Article
Greg Shove
Section Staff
2 mins
For students
hero image for blog post
October 3, 2024

How a Bayer CFO is thinking about AI ROI

Your CFO will want to see your plan for proving ROI before they greenlight your AI initiatives. But what we learned from Bayer CFO, Florian Zirnstein, is that not all CFOs need to see hard numbers to measure success.

Read The Article
Greg Shove
Section Staff
7 mins
For students
AI
hero image for blog post
September 28, 2024

Benchmarking Section’s AI Proficiency

We've talked a lot about the AI proficiency of the broader workforce - but is Section even walking the walk? We ran our own AI Proficiency Survey internally - here's how we did it, what we learned, and how we're measuring ROI.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI
hero image for blog post
January 12, 2024

How to set an AI policy for your company

In this post, we'll cover the four parts to a strong AI policy – your stance on AI, operating norms, rules/guidelines, and real-life use cases.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
10 mins
For companies
AI policy
hero image for blog post
August 18, 2023

How to appoint (or become) your company's next chief of AI

Your business needs a chief of AI. Here's everything you need to know about how to appoint one, including a job description.

Read The Article
Greg Shove
Greg Shove, CEO
5 mins
For companies
AI strategy

Start learning for free

• Dive into our most popular sprints
• Watch top case studies and live lectures
• RSVP to upcoming events

Section logo pop up