The Track

A Section Blog

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November 6, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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December 8, 2023

Our hot take on Google Gemini

On Wednesday, Google announced its long (long, long)-awaited AI product, Gemini. We dug in to understand whether Gemini lives up to the hype, what it signals for OpenAI and Microsoft, and what you can use it for right now. 

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Greg Shove
Greg Shove, CEO
7 mins
For students
AI
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December 2, 2023

The best AI chatbots in 2023

AI chatbots are not all built the same, and even the best ones aren’t best for every use case. That's why we put together a list of the best AI chatbots in 2023 - consider it your "holiday gift guide" for AI.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
7 mins
For students
AI
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July 3, 2024

Google Gemini vs. Microsoft Copilot: Which is right for your business?

Gemini for Google Workspace and Copilot for Microsoft 365 both promise to enhance productivity. But which one gives you the most bang for your buck?

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Greg Shove
Chase Ballard
7 mins
For companies
AI
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June 28, 2024

Copilot for Microsoft 365: What You Need to Know

Microsoft Copilot is the LLM of choice for 23% of companies, so how good are the new features of Copilot for Microsoft 365? Our AI expert's review.

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Greg Shove
Chase Ballard
6 mins
For companies
AI

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