The Track

A Section Blog

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Artificial intelligence
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February 2, 2024

8 secrets to great AI prompting

Learn how to write a prompt for ChatGPT that gets a great result.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
AI prompting
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Read The Article
Greg Shove
Greg Shove, CEO
2 mins
For students
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January 23, 2024

Joining the AI class should be your top priority

The workforce is dividing into two sides. Master AI now to make sure you're on the right side.

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Greg Shove
Greg Shove, CEO
5 mins
For students
AI strategy
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June 7, 2023

How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

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Greg Shove
Section Staff
4 mins
For students
positioning
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June 7, 2023

How did Twitter's blue check mark go from status symbol to total embarrassment?

In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.

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Greg Shove
Section Staff
5 mins
For students
Twitter
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January 12, 2024

How to set an AI policy for your company

In this post, we'll cover the four parts to a strong AI policy – your stance on AI, operating norms, rules/guidelines, and real-life use cases.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
10 mins
For companies
AI policy
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August 18, 2023

How to appoint (or become) your company's next chief of AI

Your business needs a chief of AI. Here's everything you need to know about how to appoint one, including a job description.

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Greg Shove
Greg Shove, CEO
5 mins
For companies
AI strategy

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