The Track

A Section Blog

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August 30, 2022

Do this exercise to get more meaning from your life

It's about pinning down your "ultimate why," according to Berkeley Haas professors Sahar Yousef and Lucas Miller.

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Greg Shove
Section Staff
10 mins
For students
goals
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August 29, 2022

4 steps to give a winning presentation (hint: sound like a human)

We all know what a great presentation sounds like. But going up there and delivering one ourselves? That's a different matter.

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Greg Shove
Sam Buti
6 mins
For students
storytelling
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July 27, 2022

Having morale issues? Try telling better stories

Unhappy workers have usually lost faith in their leadership's story. Here's how to tell a better one.

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Greg Shove
Section Staff
3 mins
For students
storytelling
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July 27, 2022

5 questions every great manager asks their team

Stop asking, "When will I get this by?" and start asking the five questions that matter for coaching great teams.

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Greg Shove
Section Staff
5 mins
For students
Management
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June 7, 2023

How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

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Greg Shove
Section Staff
4 mins
For students
positioning
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June 7, 2023

How did Twitter's blue check mark go from status symbol to total embarrassment?

In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.

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Greg Shove
Section Staff
5 mins
For students
Twitter
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January 12, 2024

How to set an AI policy for your company

In this post, we'll cover the four parts to a strong AI policy – your stance on AI, operating norms, rules/guidelines, and real-life use cases.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
10 mins
For companies
AI policy
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August 18, 2023

How to appoint (or become) your company's next chief of AI

Your business needs a chief of AI. Here's everything you need to know about how to appoint one, including a job description.

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Greg Shove
Greg Shove, CEO
5 mins
For companies
AI strategy

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