The Track

A Section Blog

hero image for blog post
Read The Article
Greg Shove
Greg Shove, CEO
2 mins
For students
hero image for blog post
January 23, 2024

Joining the AI class should be your top priority

The workforce is dividing into two sides. Master AI now to make sure you're on the right side.

Read The Article
Greg Shove
Greg Shove, CEO
5 mins
For students
AI strategy
hero image for blog post
January 18, 2024

How to build a custom GPT 

Follow these step-by-step instructions to build a custom GPT model that completes specific tasks for you.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
6 mins
For students
Chat GPT
hero image for blog post
January 12, 2024

How to set an AI policy for your company

In this post, we'll cover the four parts to a strong AI policy – your stance on AI, operating norms, rules/guidelines, and real-life use cases.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
10 mins
For companies
AI policy
hero image for blog post
July 14, 2023

How Squishmallows became the top-selling toy of 2022

What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.

But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”

In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).

Read The Article
Greg Shove
Section Staff
2 mins
For students
marketing strategy
hero image for blog post
June 7, 2023

Why did HBO Max rebrand to Max? 4 insights

The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

Read The Article
Greg Shove
Section Staff
2 mins
For students
HBO Max
hero image for blog post
August 16, 2024

How an AI expert built agents for Toyota and Universal Theme Parks

Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.

Read The Article
Greg Shove
Section Staff
9 mins
For companies
AI
hero image for blog post
July 3, 2024

Google Gemini vs. Microsoft Copilot: Which is right for your business?

Gemini for Google Workspace and Copilot for Microsoft 365 both promise to enhance productivity. But which one gives you the most bang for your buck?

Read The Article
Greg Shove
Chase Ballard
7 mins
For companies
AI

Start learning for free

• Watch 3 free on-demand lessons every month
• Experience our flagship intro course for free
• Access Section's full catalog of courses

Section logo pop up