The Track

A Section Blog

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March 31, 2023

Can ChatGPT write a positioning strategy?

ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?

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Greg Shove
Section Staff
10 mins
For students
Product positioning
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March 20, 2023

Want to build the next Airbnb? 4 steps to get started

Airbnb changed the way we travel without purchasing any hotels. Uber made it easier to get around without amassing their own fleet. And DoorDash took care of breakfast without cracking a single egg.

The common thread between these companies is that they’re platform businesses. Rather than selling products directly, they’re providing a platform that conveniently connects sellers and buyers.

How do you follow in their footsteps? Here are four steps that can help you build a platform of your own.

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Greg Shove
Section Staff
5 mins
For companies
platform
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March 9, 2023

Why we rebranded (with a minimal amount of yogababble)

Let's skip the glossy merch shots and talk about the actual process of rebranding your company.

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Greg Shove
Section Staff
3 mins
For students
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February 21, 2023

The financial statement every leader should understand (and how to analyze it)‍

Analyzing financials doesn't have to be scary. We break down the P&L statement in an easy-to-grasp guide you'll want to bookmark.

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Greg Shove
Section Staff
2 mins
For students
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July 26, 2023

Why is Twitter rebranding to X?

Elon Musk announced that Twitter will rebrand to X. Yes, just X. We take a deep dive into the reasoning behind his decision, and what it signals for the company's future.

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Greg Shove
Section Staff
5 mins
For students
Scott Galloway
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July 14, 2023

How should your business use generative AI?

Learn how to implement generative AI at your business, depending on your customer readiness, stakeholder buy-in, and data access.

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Greg Shove
Greg Shove, CEO
5 mins
For students
generative AI
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March 3, 2023

Why most corporate learning offerings suck (and how to fix it)

What percentage of employees actually use the skills they learn in L&D programs at their jobs?

Twelve percent.

If these numbers sound rough, that’s because they are...

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Greg Shove
Section Staff
5 mins
For companies
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March 3, 2023

The three skills that actually matter to business growth

Do you ever look at a company like Google or Netflix and think, “I know we could be that successful – if only we had their people on our team”? 

The bad news: It’s impossibly expensive to recruit talent from the top tech companies.

The good news: You can develop this type of talent in-house, if you zero in on the skills that actually matter to drive business growth.

To help you, our research team looked at 100 of today’s top-performing organizations and identified the business skills that matter. 

These are the skills that should be your top priority in talent development. So let’s get started.

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Greg Shove
Section Staff
4 minutes
For companies

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