The Track
A Section Blog

Yes, you will lose your job to AI

Joining the AI class should be your top priority
The workforce is dividing into two sides. Master AI now to make sure you're on the right side.

How to build a custom GPT
Follow these step-by-step instructions to build a custom GPT model that completes specific tasks for you.

How to set an AI policy for your company
In this post, we'll cover the four parts to a strong AI policy – your stance on AI, operating norms, rules/guidelines, and real-life use cases.

How Squishmallows became the top-selling toy of 2022
What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.
But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”
In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).

Why did HBO Max rebrand to Max? 4 insights
The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

Is Deep Research worth $200 a month?
With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.

AI is good enough, the humans need help
Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.