The Track

A Section Blog

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January 25, 2023

How to build a scorecard to evaluate your well-being

New year, new you? Use Pedro Zuloaga's scorecard to evaluate your life and set measurable goals for improvement in 2023.

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Greg Shove
Pedro Zuloaga
3 mins
For students
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January 19, 2023

5 steps to grow customer lifetime customer value

Your customer relationship ending after the first transaction is similar to a romantic relationship ending after the first date: not good.

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Greg Shove
Juan Pablo Del Alcázar Ponce
3 mins
For students
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November 17, 2022

Every leader should have an operating manual. Here are 5 steps to build yours.

The things you do might be intuitive to you – but if they confuse your team, you're in trouble. Here's how to build an operating manual to make your decisions clear to everyone.

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Greg Shove
Section Staff
2 mins
For students
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November 2, 2022

Want to be a better investor? Adopt these three mindsets

Think like an artist, an analyst, and a skeptic to make better decisions.

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Greg Shove
Section Staff
4 mins
For students
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November 9, 2023

How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Brand strategy
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November 2, 2023

Sponsor your direct reports, don’t just mentor them

Your team needs both mentorship and sponsorship to thrive. We'll unpack the difference between a mentor and sponsor, and share DEI expert Mita Mallick's guidance on why both roles are essential.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
5 mins
For students
Leadership
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March 3, 2023

Why most corporate learning offerings suck (and how to fix it)

What percentage of employees actually use the skills they learn in L&D programs at their jobs?

Twelve percent.

If these numbers sound rough, that’s because they are...

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Greg Shove
Section Staff
5 mins
For companies
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March 3, 2023

The three skills that actually matter to business growth

Do you ever look at a company like Google or Netflix and think, “I know we could be that successful – if only we had their people on our team”? 

The bad news: It’s impossibly expensive to recruit talent from the top tech companies.

The good news: You can develop this type of talent in-house, if you zero in on the skills that actually matter to drive business growth.

To help you, our research team looked at 100 of today’s top-performing organizations and identified the business skills that matter. 

These are the skills that should be your top priority in talent development. So let’s get started.

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Greg Shove
Section Staff
4 minutes
For companies

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