The Track

A Section Blog

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January 25, 2023

How to build a scorecard to evaluate your well-being

New year, new you? Use Pedro Zuloaga's scorecard to evaluate your life and set measurable goals for improvement in 2023.

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Greg Shove
Pedro Zuloaga
3 mins
For students
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January 19, 2023

5 steps to grow customer lifetime customer value

Your customer relationship ending after the first transaction is similar to a romantic relationship ending after the first date: not good.

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Greg Shove
Juan Pablo Del Alcázar Ponce
3 mins
For students
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November 17, 2022

Every leader should have an operating manual. Here are 5 steps to build yours.

The things you do might be intuitive to you – but if they confuse your team, you're in trouble. Here's how to build an operating manual to make your decisions clear to everyone.

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Greg Shove
Section Staff
2 mins
For students
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November 2, 2022

Want to be a better investor? Adopt these three mindsets

Think like an artist, an analyst, and a skeptic to make better decisions.

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Greg Shove
Section Staff
4 mins
For students
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March 3, 2023

7 steps to writing a powerful sales pitch

In life, great stories can have a profound impact. Hence why you (we) wept like a baby at the end of Titanic.

But great stories don’t just belong on the big screen. Their power belongs in the business world too. The key to a sales pitch that wins clients, gets business, and drives results? You guessed it. Storytelling. 

In this post, we’re going to walk you through positioning master April Dunford’s sales story framework. This is the narrative that helps you easily communicate the unique value of your product to customers.

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Greg Shove
Section Staff
8 mins
For students
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July 5, 2023

5 questions every great manager asks their team

Stop asking, "When will I get this by?" and start asking the five questions that matter for coaching great teams.

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Greg Shove
Section Staff
5 mins
For students
Management
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November 8, 2024

Why most organizations aren’t ready to deploy AI

In September, we re-ran our AI Proficiency Survey to over 5,000 knowledge workers across the US, UK, and Canada. Our biggest takeaway: The knowledge workforce is vastly unprepared for an AI-augmented future.

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Greg Shove
Section Staff
4 mins
For companies
AI
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October 29, 2024

How the Royal Family’s AI-powered mental health agent overcame privacy concerns

Most orgs feel unready for the challenges that Gen AI brings to risk management. Yet many AI applications will have to navigate the line between user value and user privacy. So we sat down with specialist, Brian Kolodny, to understand how he traversed matters of privacy when building a mental health bot for the Royal Family’s foundation.

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Greg Shove
Section Staff
4 mins
For companies
AI

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